To help your organization engage your frontline staff and middle management to enhance supervisory practices, improve team member engagement, and utilize metrics-based management, OPEN MINDS has developed an exclusive program for CWLA members on supervisory development for child serving organizations.

This proven approach to improve organizational performance and service delivery can enhance your framework for success, allowing for increased productivity and efficiency, improved motivation and engagement, reduced turnover, and decreased absenteeism, all while helping lower operating costs and increasing profit margins.
The program features three distinct training elements:

• Supervisory Best Practices
• Engagement, Motivation & Communication
• Metric-Based Business Process Management

Completely customizable, your organization can pick and choose which training programs will best meet your needs. Led by OPEN MINDS experienced advisors and renown management trainers, each element of the program provides practical solutions for the performance issues plaguing children’s services organizations today.

If you think that your marketing and referral development activities are not generating the revenue they should — or that it is becoming increasingly difficult to beat the competition for referrals, then it’s time to “tune up” your referral strategies to assure they position your treatment programs for lasting success in the months ahead. The three elements all children’s services organizations need in their referral marketing plan include:

• A referral marketing plan that is in sync with overall organizational strategy – and has identified market segments and created program positioning that is reflective of the current competitive market
• Referral marketing tactics that leverage best practices in web site optimization, third-party referral source communication, and customer experience management
• A metrics-based approach to referral marketing staffing and customer relationship management

If you have yet to put all three elements into play as you look for ways to become competitive in today’s evolving market, then let OPEN MINDS assess your current strategies and develop recommendations through our Referral Optimization program developed to help CWLA members succeed in an increasingly competitive market.

Our Referral Optimization program offers three key components:

1. OPEN MINDS will assess your current referral marketing competencies including but not limited to positioning, competitive analysis, market segmentation, pricing, web-site functionality and performance metrics, third-party referrals, customer experience data, marketing plan, budgets, staffing, customer relationship management, and performance metrics
2. OPEN MINDS will develop recommendations for short-term and long-term improvement of your referral marketing plan – and the yield from your referral marketing investment
3. OPEN MINDS will conduct a briefing with your team to review the findings of our assessment and our recommendations for improving your referral development processes

Whether an organizational assessment, an executive seminar, or a customized web briefing, our team can bring the critical best practice information you need to enhance your referral marketing strategy.

If you want a deep dive into referral optimization for your executive or marketing team, we can bring this critical information to you. From a full-day executive seminar to a topic-specific web briefing, our team can bring the information your organization needs to plan a competitive referral generation strategy. The full-day briefing our team has developed for CWLA members has four key components:

• The Changing Residential Market – Financing, Competitors, & Positioning
• Essential Tools For Competing For Residential Referrals – Market Segmentation, Pricing, Website Functionality and Performance Metrics, Third-Party Referrals, & Mystery Shopping
• Developing a Winning Marketing Plan: Tactics, Budgets, Staffing, & Compensation
• Making Customer Relationship Management Work For You – Tools, Management, & Metrics

In an increasingly competitive environment for children service organizations, making sure that consumers and referral sources know about your programs – and reach you – is the key to financial sustainability. Is your current marketing program up for the challenge? Best practice marketing to optimize inquiries and referrals is a critical ingredient in making any service line successful. With more competition, specialization, narrow networks, and web-based referrals, what constitutes a ‘best practice’ marketing approach has changed. Your marketing team needs to be thinking about –

• Brand awareness among target customers and referral sources
• Favorable market positioning that differentiates you from competitors
• Ongoing communication to market stakeholders
• Press and publicity communication
• Web site optimization to help consumers find you
• Management of on-line reputation
• Leverage of social media tools
• Ease of inquiry and referral – via web site, email, and telephone

To help you achieve your marketing goals and get a good ROI on your marketing efforts, OPEN MINDS now offers you our Marketing Innovations Assessment service, developed just for CWLA members. This service is a way to ensure your marketing strategies and tactics remain relevant in today’s evolving health care market space.

Our Marketing Innovations Assessment evaluates all of your current marketing strategies, implementation efforts, and on-line presence and then comes up with recommendations to enhance your efforts to make sure you’re properly positioned to drive new revenues into your organization while helping you optimize your allocation of resources to produce significant results.

As more and more provider organizations are dealing with requests for provider rate increases, OPEN MINDS can help all CWLA organization members in determining unit costs for their outpatient services. This technical assistance engagement offers both a tool for estimating the unit costs of ambulatory services and technical assistance support in applying the tool in your organization. This unique service offering can promote a comprehensive understanding of ambulatory service unit costs and a consistent format for provider organizations to set costs and build budgets.

This robust consultation program, developed specially for CWLA members, includes three phases:

• Phase One: Development of an outpatient service unit cost estimation tool and a related user guide for the tool
• Phase Two: Development and delivery of an on-site technical assistance training seminar on the unit cost estimation tool and unit cost management
• Phase Three: Ongoing individual support in estimation and management of unit costs

Behavioral health organizations are increasingly looking for technology-assisted solutions to improve access to care, expand services, and reach previously untapped markets. However, successful telehealth implementation involves a complex coordination of organizational strategy, implementation planning, technology choice, and practitioner training. Many organizations have implemented telehealth services only to realize that the technology and program is under-performing or not being utilized at all. To help your organizations considering adding telehealth to their organization or to assess and improve or re-engineer your current telemedicine or telelhealth services, OPEN MINDS has developed an exclusive program for CWLA members to optimize your telehealth services.

This program focuses on optimizing the following:

• Organizational Strategy & Objectives
• Implementation Plans
• Technology Choice & Vendor Relationship
• Regulatory & Reimbursement Environment
• Clinical Objectives & Provider Resources
• Organizational Telemedicine Strategy & Objectives
• Telemedicine Description & Policy/Procedures
• Telemedicine System & Work-Flow
• Practitioner & Support Training
• Reimbursement/Billing & Financial Performance

These optimization programs include a desk review of your current organizational strategy and implementation documents; an on-site meeting for discussing issues with key personnel; and a follow-up web meeting for reviewing our findings, and optimization recommendations, including improvements to process, productivity, billing, and proposed next steps.